Instagram has always been known as the perfect social media platform for sharing visual experiences. Travel agencies, in particular, have found a lot of success in this highly engaging platform. Whether it’s a mountain vista or a stunning beach sunset, people always gravitate towards anything beautiful and awe-inspiring.
Surveys show that more than 35% of travellers use social media to inspire their travel plans. Every wanderlust will always crave the next adventure. It’s just about setting the right tone and strategy to capture attention and bring in those dreamers and bookers. Now how do you make sure you’re using instagram right for travel brand marketing? Here are some tips to stand out and grow your reach on Instagram.
1. Post Client’s Testimonials and User-generated Content
Especially in the millennial demographic, 97% of this audience would post on social media during their vacation. In fact, many people now travel because of social media. These user-generated posts are your free advertising and social proof. UGC is even more effective because people naturally get more compelled to buy in if real travelers talk about and show their real experiences. You can also post additional client testimonials in the form of short videos, story features, or carousel shoutouts.
2. Highlight Your Previous Trips
Make the most of every trip you organize or host and capture beautiful pictures and videos that you can then repurpose for future posts. Reels and carousels are particularly engaging and shareable. You can also add a “Highlights” story section for quick access to the destinations you’ve featured. On top of that, consider adding local guides as well and showing fun and authentic group activities that capture the real energy of your tours.
3. More Travel Tips
Traveling is a learning experience in and of itself. New travellers have lots of things they ought to learn, which is a great chance for you to show your expertise and establish authority in your niche. From packing hacks to budget planning, consistently put out informational posts as well that build trust and engagement. You might think this is extra upkeep, but no worries! There are lots of travel templates for both promotional and informational posts across all social media platforms.
4. Reels and Memes About Traveling
Besides going promotional and informational, you can also tap the types of content that would amplify entertainment value. It could be relatable travel humor, funny packing fails, or even airport moments gone wrong. Memes also have a place in travel marketing. Besides, everyone loves content they can laugh at and share.
5. Behind-the-scenes content
These types of posts have a way of grabbing attention and creating connections, so make sure to include them in your content planner. They not only humanize your brand but also build trust and authenticity. So, don’t hesitate to show what goes into making trips memorable. From planning itineraries to capturing local experiences, there are so many ways to show that your brand is real and relatable.
6. Collaborate with Influencers and Local Creators
We now live in a world where influencers shape how people discover and experience travel, and for good reason! People tend to enjoy the authentic voice of micro influencers, travel bloggers, and even photographers. It’s not only about content but also about expanding your reach since each of these influencers already have a community and following of their own.
People who follow influencers believe and trust the personal recommendations, so it’s an even better way of positioning your brand and making sure that your trips and destinations reach the right audience.
7. Stay Consistent with Aesthetic and Branding
Don’t go all too random and cluttered. Your Instagram feed should feel cohesive and tell a clear and compelling visual story. Stick to the same color palette, tone, context mix, and even language. If there’s a unique selling point that you want to highlight like luxury, family-friendly, adventurous, or even eco-focused travel, make sure that your story and vision translate into your overall branding and visual identity.
8. Promote Limited Offers and Seasonal Packages
Instagram tends to thrive on excitement and even urgency. Offers like flash discounts, early-bird deals, and seasonal packages can be incredibly effective in driving engagement and bookings. Tie your promotions to real-world occasions like summer getaways, spring breaks, or even winter retreats. Don’t forget to add really strong calls to action that encourage followers to book now, inquire, or share with friends.
Instagram definitely has staying power in the world of social media marketing. With over 2 billion monthly active users, it’s definitely a platform that isn’t going anywhere anytime soon. The key is just to stay creative, stay consistent, and adapt your content as the platform evolves.