Instagram has always been known as the perfect social media platform for sharing visual experiences. Travel agencies, in particular, have found a lot of success in this highly engaging platform. Whether it’s a mountain vista or a stunning beach sunset, people always gravitate towards anything beautiful and awe-inspiring.
Surveys show that more than 35% of travellers use social media to inspire their travel plans. Every wanderlust will always crave the next adventure. It’s just about setting the right tone and strategy to capture attention and bring in those dreamers and bookers. Now how do you make sure you’re using instagram right for travel brand marketing? Here are some tips to stand out and grow your reach on Instagram.
1. Post Client’s Testimonials and User-generated Content
Especially in the millennial demographic, 97% of this audience would post on social media during their vacation. In fact, many people now travel because of social media. These user-generated posts are your free advertising and social proof. UGC is even more effective because people naturally get more compelled to buy in if real travelers talk about and show their real experiences. You can also post additional client testimonials in the form of short videos, story … Read the rest